If you are after a flavour-packed, tobacco-free pouch with a strength for every kind of user, 77 is one of the most versatile ranges on the market. With three distinct formats and a flavour list that runs from classic mint to cola, berries and even tea, it is no surprise so many people are searching for 77 nicotine pouches and 77 pouches. This guide breaks down the full line-up and where to buy it in the UK.
Quick answer: 77 is in stock at SnusBox at £3.99 per can across three strengths. Browse the whole 77 range, or start with a crowd-pleaser like Medium Blackcurrant Ice.
What is 77?
77 is a tobacco-free nicotine pouch brand known for an unusually wide flavour catalogue and a clear three-tier strength system. Every pouch is white, slim and tobacco-free, sitting discreetly under the lip. What sets 77 apart is choice: whether you want a gentle, fruity everyday pouch or a hard-hitting mini, there is a 77 option that fits.
77 strengths and formats
77 is built around three formats, so it helps to know which one suits you before you pick a flavour.
- 77 Light (5mg) – a gentle, easygoing pouch ideal for newcomers and casual users.
- 77 Medium (10mg) – the core range, balancing strength and flavour, and home to the widest flavour selection.
- 77 Ghost Mini (20mg) – a small, strong, discreet pouch for experienced users who want a serious hit.
77 flavours
This is where 77 really shines. The Medium 10mg line carries everything from cool mints to fruit and even tea-inspired flavours. Popular in-stock picks include:
- Blackcurrant Ice – ripe blackcurrant with an icy menthol twist.
- Blueberry Ice – juicy blueberry with a cool finish.
- Black Tea and Green Tea – refined, unexpected tea-led flavours.
- Freeze Mint and Ice Mint – bold, ice-cold mint for purists.
Prefer something lighter? The Light 5mg range includes fresh options like Fresh Mint and Melon & Mint. With so many flavours, the Mix & Match deal (3 cans for £9.99) is the smart way to sample several at once.
How to use 77 pouches
Pop a pouch between your gum and upper lip and leave it in place. The flavour and nicotine release gradually, and most users keep a pouch in for around 20 to 60 minutes. There is no spitting and nothing to prepare. If you are new to pouches, begin with a 77 Light 5mg and step up to Medium or the Ghost Mini once you know how your body responds.
Price and where to buy 77 in the UK
Every 77 pouch is £3.99 per can at SnusBox, and the full 77 collection is in stock now. UK delivery is free and tracked on orders over £25, and you collect SnusBucks loyalty points with every purchase. You can also browse the wider SnusBox range, hunt for deals in the 99p cans section, or build a 3 for £9.99 Mix & Match bundle. From a gentle 5mg to a punchy 20mg Ghost Mini, 77 has a pouch for every kind of user.
For adult nicotine users only (18+). Contains nicotine, which is an addictive substance.